Founder and forward-deployed AI engineer.
I build AI systems inside operations teams and ship them to production, then hand over the whole system: code, prompts, infrastructure, evals. Two things carry my name.
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Pixelik
The company I founded to apply this way of working to real business and technical problems, with custom software, AI systems, integrations or automation as the problem requires. Clients own what we build and run it without us.
Perplica
The product I built: persona simulation for market research. AI personas built from real interviews and documents. Every answer comes with the reasoning behind it. Every finding cites its source. Web Summit Lisbon, ALPHA, November 2026.
Notes, with sources.
Embed. Ship. Hand over.
- EmbedI work with the people closest to the problem and build from how the work actually happens.
- ShipReal data, real users, in weeks. Evals decide whether it is done, not a demo.
- Hand overRepositories, prompts, infrastructure, tests, and what the next engineer needs to change it. Then it runs without me.
Pixelik is this way of working, made into a company.
One inbox.
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Ikou Soufyane · LondonPixelik Ltd